Direct marketing gives you the opportunity to promote your products and services directly to the customers who most need them. A good direct marketing campaign will: help you build relationships with new customers. test the appeal of your product or service. tell you which marketing approaches reach your target market.

Despite the belief that direct mail is dead, it couldn't be more alive. ... Direct mail campaigns give a high Return on Investment (ROI) and even a higher ROI than paid ads. They can work effectively in a campaign by themselves, or alongside a digital-marketing campaign. You can use direct mail to target the right customers at the right time.